Privacy Policy for PetiTrend

Last Updated: August 27, 2025

At PetiTrend, we value the trust of our B2B wholesale clients and are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website (www.petitrend.com), interact with us via email ([email protected]), or engage with our services as a wholesale buyer or distributor. This policy is tailored to meet the expectations of our primary markets in Europe and North America, ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant regulations.

1. Information We Collect

We collect information to provide efficient, client-focused wholesale services and to improve your experience with PetiTrend. The types of information we may collect include:

• Business Contact Information: Name, company name, job title, business email address, phone number, and mailing address provided when you submit inquiries, request quotes, or engage in wholesale transactions.
• Website Usage Data: Information about how you interact with our website, such as IP address, browser type, device information, pages visited, and time spent, collected via cookies and analytics tools.
• Transactional Data: Details related to your wholesale orders, including product preferences, customization requests, payment methods, and shipping details.
• Communication Data: Correspondence via email, contact forms, or trade show interactions, including your inquiries, feedback, or specific requirements for OEM services.

2. How We Collect Information

We collect information through the following methods:

• Directly from You: When you fill out contact forms on our website, send emails to [email protected], or provide details during trade shows or business discussions.
• Automatically: Through cookies and analytics tools (e.g., Google Analytics) that track website usage to optimize user experience and monitor site performance.
• From Third Parties: Occasionally, we may receive information from trade show organizers or business partners, such as contact details for potential clients, with your consent or in accordance with applicable laws.

3. How We Use Your Information

We use your information to support our B2B wholesale operations and deliver high-quality, customized pet products. Specific purposes include:

• Processing Wholesale Inquiries and Orders: To respond to your requests, provide quotes, process orders, and manage OEM services from design to delivery.
• Improving Our Services: Analyzing website usage data to enhance site functionality, navigation, and content relevance for professional buyers.
• Communication: Sending transactional emails (e.g., order confirmations, shipping updates) and, with your consent, marketing communications about new products or customization capabilities.
• Compliance and Legal Obligations: Ensuring adherence to international trade regulations, certifications, and data protection laws like GDPR.
• Trust-Building: Verifying client information to maintain secure and reliable partnerships with distributors and large company buyers.

4. How We Share Your Information

We do not sell or rent your personal information. We may share your data only in the following circumstances:

• With Service Providers: Third-party logistics providers, payment processors, or IT service providers who assist in order fulfillment, shipping, or website maintenance, all bound by strict confidentiality agreements.
• For Legal Purposes: To comply with legal obligations, such as responding to lawful requests from authorities or ensuring product certifications meet international standards.
• With Your Consent: When you explicitly agree to share your information, such as during trade show collaborations or joint marketing efforts with trusted partners.

5. Data Security

We implement robust security measures to protect your information, including:

• Encryption of sensitive data (e.g., payment details) during transmission.
• Secure storage of client data in compliance with industry standards.
• Regular audits of our website and systems to prevent unauthorized access.
• Limited access to your information, restricted to authorized personnel only.

Despite our efforts, no system is completely secure. In the unlikely event of a data breach, we will notify affected clients promptly in accordance with applicable laws.

6. Your Rights

As a B2B client, particularly in Europe under GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to legal or contractual obligations.
• Restriction: Request limited processing of your data in certain circumstances.
• Data Portability: Request your data in a structured, commonly used format.
• Objection: Object to processing for marketing purposes or other specific uses.

To exercise these rights, contact us at [email protected]. We will respond within 30 days, as required by GDPR, and provide clear, actionable steps for your request.

7. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and track performance. These include:

• Essential Cookies: Necessary for website functionality, such as navigation and form submissions.
• Analytics Cookies: Used to collect anonymized data on site usage (e.g., via Google Analytics) to improve content and layout for wholesale buyers.
• Marketing Cookies: Only used with your consent to deliver relevant promotions about our pet products.

You can manage cookie preferences through your browser settings or our website’s cookie consent popup. Note that disabling essential cookies may affect site functionality.

8. International Data Transfers

As a China-based company serving Europe, North America, and other regions, we may transfer your data internationally. We ensure compliance with GDPR and other regulations by using Standard Contractual Clauses (SCCs) or other approved mechanisms for secure data transfers. Our service providers are selected for their adherence to international data protection standards.

9. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, typically:

• Business Contact Information: Kept for the duration of our business relationship or as required by law (e.g., tax or trade regulations).
• Website Usage Data: Retained for up to 24 months for analytics purposes, unless you request deletion.
• Transactional Data: Stored for 7 years to comply with financial and legal obligations.

Upon request or at the end of retention periods, we securely delete or anonymize your data.

10. Third-Party Links

Our website may contain links to third-party sites (e.g., logistics partners). We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. For significant changes, we will notify you via email ([email protected]) or a website notice.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

PetiTrend
Email: [email protected]
Website: www.petitrend.com
Address: Unit 307, Block A, Room 1101, Building 1, Yueliangwan International Business Cente, Suzhou, China.

We are committed to addressing your concerns promptly and transparently, ensuring trust and efficiency in our B2B partnerships.

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This Privacy Policy is designed to build trust with wholesale buyers by clearly explaining data practices in a professional, business-friendly tone. It aligns with the needs of your European and North American clients, emphasizing compliance, transparency, and customization in line with PetiTrend’s brand values.