Cookies Policy for PetiTrend

Last Updated: August 27, 2025

At PetiTrend, we use cookies and similar tracking technologies to enhance your experience on our website (www.petitrend.com) and provide efficient, client-focused services for our B2B wholesale customers in Europe, North America, and other developed markets. This Cookies Policy explains what cookies are, how we use them, and how you can manage your preferences. It is designed to be clear, transparent, and compliant with data protection regulations, including the General Data Protection Regulation (GDPR), to meet the expectations of our professional buyers.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit our website. They help us improve site functionality, analyze usage, and deliver tailored content for wholesale buyers. Other tracking technologies, such as pixels or web beacons, may also be used for similar purposes.

2. Types of Cookies We Use

We categorize cookies based on their purpose, ensuring they align with the needs of our B2B audience, such as company owners and distributors sourcing pet products. The types of cookies we use include:

• Essential Cookies

  • Purpose: Necessary for the website to function properly, enabling features like navigation, access to secure areas, and form submissions for wholesale inquiries.
  • Examples: Session cookies to maintain your browsing session, cookies to save form inputs (e.g., contact or order forms).
  • Consent: These cookies do not require your consent as they are critical to site operation.
  • Duration: Typically session-based, deleted when you close your browser.

• Analytics Cookies

  • Purpose: Collect anonymized data on how you interact with our website, such as pages visited, time spent, and click paths, to optimize site performance and content for professional buyers.
  • Examples: Google Analytics cookies to track site usage and identify areas for improvement in navigation or product category displays.
  • Consent: Used only with your consent, as per GDPR requirements.
  • Duration: Retained for up to 24 months unless you request deletion.

• Marketing Cookies

  • Purpose: Enable personalized promotions, such as highlighting new pet product lines or customization capabilities, tailored to your business needs.
  • Examples: Cookies that track your preferences to show relevant content or ads on our site or third-party platforms.
  • Consent: Used only with your explicit consent.
  • Duration: Retained for up to 12 months, depending on your settings.

3. How We Use Cookies

We use cookies to support our B2B wholesale operations and enhance your experience as a buyer of premium pet products, including dog crates, cat trees, grooming products, and more. Specific uses include:

• Site Functionality: Ensuring smooth navigation, form submissions, and access to product catalogs for efficient wholesale inquiries.
• Performance Optimization: Analyzing website usage to improve load times, layout, and content relevance for buyers sourcing from China.
• Personalized Experience: With your consent, delivering tailored content about our customizable products or OEM services to match your business requirements.
• Analytics and Insights: Monitoring site performance to ensure a seamless user flow, helping us address pain points like inefficient navigation for busy distributors.
• Security: Supporting secure browsing and protecting your data during interactions with our website.

4. Third-Party Cookies

Some cookies are set by third-party services we use to enhance our website. These include:

• Google Analytics: Tracks anonymized usage data to help us optimize the site for B2B users. You can opt out via our cookie consent tool or browser settings.
• Logistics and Payment Partners: Cookies from third-party providers may be used to facilitate order tracking or secure payment processing, ensuring efficient wholesale transactions.

All third-party providers are selected for their compliance with GDPR and other data protection standards, and their cookies are used only with your consent where required.

5. Managing Your Cookie Preferences

You can control how cookies are used on our website through the following options:

• Cookie Consent Popup: On your first visit, a popup allows you to accept or customize your cookie preferences. You can revisit these settings via a link in the website footer.
• Browser Settings: Most browsers allow you to block or delete cookies. Note that disabling essential cookies may impact site functionality, such as form submissions or navigation. Instructions for common browsers:
  • Google Chrome
  • Firefox
  • Safari
  • Microsoft Edge
• Opt-Out Tools: For analytics cookies, you can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.

6. Your Rights

As a B2B client, particularly in Europe under GDPR, you have rights regarding your personal data, including data collected via cookies. These include the right to access, rectify, erase, or restrict the processing of your data. To exercise these rights, contact us at [email protected]. We will respond within 30 days, as required by law.

7. International Data Transfers

As a China-based company serving global markets, we may transfer cookie-related data internationally to support website functionality and analytics. We ensure compliance with GDPR and other regulations through Standard Contractual Clauses (SCCs) or other approved mechanisms for secure data transfers.

8. Updates to This Cookies Policy

We may update this Cookies Policy to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. For significant changes, we will notify you via email ([email protected]) or a website notice.

9. Contact Us

If you have questions about this Cookies Policy or how we use cookies, please contact us:

PetiTrend
Email: [email protected]
Website: www.petitrend.com
Address: Unit 307, Block A, Room 1101, Building 1, Yueliangwan International Business Cente, Suzhou, China.

We are committed to addressing your concerns transparently, ensuring trust and efficiency in our B2B partnerships while delivering a seamless online experience for wholesale buyers of premium pet products.

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This Cookies Policy is tailored to PetiTrend’s B2B audience, emphasizing transparency and compliance to build trust with professional buyers. It aligns with GDPR and other regulations, addressing the needs of European and North American clients while maintaining a clear, business-friendly tone.